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LinkedIn - Social network service designed specifically for the business community

Sakakido Kou

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Posted 2018-12-15 at 15:18
1. Introduce
About LinkedIn
LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003.

Jeff Weiner is the CEO of the company, and management includes experienced executives from companies such as Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts.

LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

LinkedIn is the world's largest professional network with more than 590 million users in more than 200 countries and territories worldwide.

Vision
Create economic opportunity for every member of the global workforce.

Mission
The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.

LinkedIn website
Operator:
LinkedIn Ireland Unlimited Company
Wilton Place,
Dublin 2, Ireland

Contact:
You may reach them using their web form.
Authorized Representatives and Original LinkedIn Content:
  • Michelle Leung (CEO)
  • Suzanne Duke (CEO)
  • Joanne Griffin (Management)
  • Benjamin Orndorff (Managing Director)
  • Keith Ranger Dolliver (CEO)
  • Emiko Sato (CEO)
Responsible for Original LinkedIn Content: Isabelle Roughol

Further Information:
Identification Number at the Companies Registration Office of the Republic of Ireland: 477441
VAT ID: IE 9740425P
For more information, please visit their Help Center.

If for any reason you prefer not to use the web form to contact them, you can also write them at cs.linkedin.com, but please note that may result in longer response times.

Online Dispute Resolution:
Link to the Online Dispute Resolution Platform of the European Commission.
LinkedIn is not obliged to and decided not to participate in a dispute resolution in front of a consumer protection authority or other dispute resolution bodies.

2. Privacy Policy


3. User Agreement


4. Ten reasons should join LinkedIn
- If you’re in business, someone who is unsure about you, will check you out
Regardless of whether you are selling directly to the end user or to businesses, people want to buy from the person they are comfortable with and is confident about their offering. It is highly likely that they would have searched online for you or your company name before engaging with you any further. LinkedIn can help you have a presence on a professional social media platform and help move the potential client a step or two closer to a sale.

- Your brand
This is your opportunity to promote yourself for what you are good at and want to be known for. LinkedIn provides you with the opportunity to have a ‘show room’ for your ability and skills. Unlike your company or your own website or blog, LinkedIn standardises the information it collects that makes it very easy to compare abilities, skills and knowledge of individuals on LinkedIn.

Furthermore, for someone searching for a person that fits specific skills, industry or professional experience, LinkedIn not only has a large pool of users (1.33 million LinkedIn users in New Zealand so far) it also has a super easy and refined search tool to target in on the right person.

- Trust and reputation
In New Zealand, word of mouth and recommendations are the foundations for businesses. With LinkedIn, you are able to have recommendations from others visible for all to view at any time.

The beauty about LinkedIn is that as an open social media platform, recommendations are highly credible as it links the recommendation to the recommender and can only be generated by them. So the likelihood of these recommendations being fabricated are very low.

- Find and get a job
LinkedIn has very much become a playground for employers and recruitment agencies. Did you know that over 90% of recruiters will scan your LinkedIn profile as part of the recruitment process? LinkedIn is very effective as a tool for searching talents and tracking the movements of potential candidates. So if you’re an employee, you cannot ignore fast becoming a compulsory platform for you.

- Nurture and generate leads
We all get cold calls. faxes, spam emails and recorded sales messages once in a while. Likewise this is happening on LinkedIn. Do not let this put you off. Sure this is a terrible way of using LinkedIn (and giving the platform a bad name) but if done right, LinkedIn can generate you leads. In a research conducted in 2014, 80% of all social media business to business leads are from LinkedIn.

So how do you do this, nurture the relationship, provide value over and over again and then it won’t be selling, they will be buying from you.

- Reach beyond your regular network and find distributors, partners and providers
LinkedIn, just like other social media channels allows us to reach beyond our normal circle of influence and network. It crosses countries, occupation, age and more. LinkedIn even has an amazing ability to somehow accurately put before you people that you may know!

This has many advantages including searching, finding and connecting with those in similar industries, complimentary functions or potential partners to grow your career or business.

- Wealth of content and knowledge
With LinkedIn Pulse- the content publishing platform there is a wealth of content and information that can be found on it. Sure it suffers from the usual of having to sieve through it to find good quality content but if you’re like me, the notifications go into a separate folder in my inbox and it’s just a quick scan to find the really good stuff!

Also, don’t forget that you can use this platform to publish your own content and this will be added to your profile and build your reputation further.

- Stay up to date on what’s happening in your network
LinkedIn is a simplified version of a CRM (Customer Relationship Management). It is easy to track where a client, colleague or friend has moved or changed jobs, celebrating a birthday or work anniversary or even moved countries. Best of all, these notifications are delivered to your inbox every morning and you don’t even have to set a reminder – of course there is the ability to set reminders from LinkedIn too if that’s what you prefer.

- Groups - interest/support
There are various interest and professional groups on LinkedIn and this is a great place to connect with like-minded people and share your thoughts, start a discussion or simply ask for help. You can join up to 50 groups and this often helps to grow your network and again reach out beyond your normal circles. Oh yes, if you can’t find a group that suits you, then start one!

- This is the future - be that early bird that gets the worm!
Already over half the New Zealand working population are on LinkedIn and right now, from recruitment agencies to career councillors, tertiary students are being told to have a profile on LinkedIn if they want to be found and progress their career. Furthermore, there are no other competing business social media that competes and is anywhere close to the size of LinkedIn. I can safely place my bet that LinkedIn is here to stay.

Compound this by the fact that a key algorithm of LinkedIn is that you are only visible to three degrees of separation and through the groups you join, so the earlier you join and start extending your network, the more visible you become.

5. How to join?
Go to LinkedIn's homepage.

Then click onto this button.


Following their instruction by filling in register form.


Last edited: 2018-12-26 at 06:03
Reason: Edit form